VISOR Technical Solutions, Beposke Internet Applications



i-Marketing: Getting yourself noticed		Call 0845 6788 100 for a free consultation
Attract customers to your web site Internet Marketing is the method by which an organisation attracts existing and potential customers to your website. This can be achieved in a number of ways, including the following: Search Engine Submissions This is the process of registering your site on premium online directories and search engines with a view to leading customers, who are looking for your products and/or services, to your web site. Pay per click (PPC) advertising PPC advertising is where a directory or search engine will give your site a prominent listing for your chosen search categories. This prominent listing ensures that more potential customers visit your site, than would have, given a non-priority listing. These search engines charge a nominal fee for each visitor that clicks through to your web site. Hence, you only pay for advertising that has worked.	Email Marketing Email Marketing is an efficient means of reaching your target market by email. Such emails can be sent to those who have either contacted you directly, or to ‘newsgroups’, ‘bulletins’, and ‘opt-in lists’, related to your products and/or services. Viral Marketing Everyone knows that ‘word of mouth’ is the best form of advertising. Viral marketing is the online version of such ‘word of mouth’ recommendations. This is facilitated by enabling visitors to your web site, to send their colleagues an email referring your site.This form of advertising is both efficient and free. Visor understands that each client’s marketing requirements differ, that is why in our initial consultation, we will develop your online marketing strategy.

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